tag:blogger.com,1999:blog-75749331455349889682012-03-07T10:22:57.348+08:00數位媒體最前線!<br> 全台最密集的DOOH數位看板電視網 <br> <br> 首推O-viewer收視量測系統 <br> 有看才收費,預算不浪費!<br> <br> 02-2627-0333PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comBlogger371100tag:blogger.com,1999:blog-7574933145534988968.post-83696177583622992532012-03-02T09:20:00.000+08:002012-03-02T09:20:10.032+08:00<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/bP9DAGD0gAE" width="420"></iframe><br /><br /><br /><h1 style="background-color: white; font-family: arial, STHeiti, pmingliu, sans-serif; font-size: 25px; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;"></h1><h1 style="font-size: 25px; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">眼球能投票 測試影片吸睛功力</h1><div class="stats" style="color: #7d7d7d; font-size: 12px; font-weight: normal; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">2012年3月1日- 東森新聞&nbsp;</div><div class="description" style="color: #333333; font-size: 13px; font-weight: normal; line-height: 16px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">開門開鎖掃描眼球辨識身分，這樣的高科技現在還可以用在投票上！東森新聞和媒體公司合作，未來將在速食店和便利商店播放東森新聞，利用電視上的監視裝置就能鎖定眼球，然後自動判斷收視人次、時間，還能測出性別和年齡，靠這套設備紀錄，就能準確知道哪條新聞最吸睛。</div><div class="description" style="color: #333333; font-size: 13px; font-weight: normal; line-height: 16px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br /></div><div class="description" style="color: #333333; font-size: 13px; font-weight: normal; line-height: 16px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-8369617758362299253?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-6680290659732611102012-03-02T09:16:00.002+08:002012-03-02T09:16:54.292+08:00<h2 id="post-61441" style="color: #333333; font-family: 'Trebuchet MS', 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 1.6em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 15px; text-align: justify;"><a href="http://www.dailydooh.com/archives/61441" rel="bookmark" style="color: #333333; text-decoration: none;" title="Permanent Link: CEO Spotlight: Mac Ma, Pilot TV, Taipei">CEO Spotlight: Mac Ma, Pilot TV, Taipei</a></h2><div class="entry" style="color: #333333; font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 12px; line-height: 1.4em; text-align: justify;"><a href="http://www.dailydooh.com/contributors#Gail_Chiasson" style="color: #b85b5a; text-decoration: none;">Gail Chiasson</a>,&nbsp;<a href="http://www.dailydooh.com/about/editorial-staff" style="color: #b85b5a; text-decoration: none;">North American Editor</a><br /><div class="sticky_post">This month we welcome Mac Ma, CEO, Pilot TV Media, Taipei, Taiwan.<br /><ol style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 35px; padding-right: 0px; padding-top: 0px;"><a href="http://www.dailydooh.com/wp-content/uploads/2012/01/Mac-Ma.-Pilot-TV.jpg" style="color: #22277f; text-decoration: none;"><img alt="" class="alignright size-medium wp-image-61442" height="222" src="http://www.dailydooh.com/wp-content/uploads/2012/01/Mac-Ma.-Pilot-TV-300x222.jpg" style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; display: inline; float: right; margin-bottom: 2px; margin-left: 7px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 4px; padding-right: 4px; padding-top: 4px; text-align: right;" title="Mac Ma. Pilot TV" width="300" /></a><li style="list-style-image: initial; list-style-position: outside; list-style-type: decimal; margin-bottom: 8px; margin-left: 10px; margin-right: 0px; margin-top: 7px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong>Please tell us about yourself. What is your work background and how did you get into the digital out-of-home business? How long have you been CEO?</strong><br />In college, I majored in Banking and Insurance. But, I love advertising and creativity, so, I have been in advertising business for over 23 years. I started my own advertising agency around 20 years ago. I am now CEO of both Pilot TV and Elite Ad (my own advertising agency). I am also a consultant on marketing to three companies of ChiMei Group. We started looking into LCD-TV and the Internet’s effect on marketing and advertising back in 2002.<br /><br /><a href="http://www.dailydooh.com/archives/61441" target="_blank">繼續閱讀下去...</a><br /><br /><br /><br /></li></ol></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-668029065973261110?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-75190957695167332862012-01-08T17:36:00.000+08:002012-02-17T11:19:30.198+08:00<a href="http://4.bp.blogspot.com/_bGjZJ9aHuDk/S0b82kWREhI/AAAAAAAAAjY/0hQBL2QZv1A/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94014%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-O-viewer%E7%AE%97%E6%BA%96%E4%BD%A0%E7%9A%84%E5%BB%A3%E5%91%8A%E6%94%B6%E8%A6%96%E7%8E%87(%E4%B8%8A).jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5424300815614546450" src="http://4.bp.blogspot.com/_bGjZJ9aHuDk/S0b82kWREhI/AAAAAAAAAjY/0hQBL2QZv1A/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94014%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-O-viewer%E7%AE%97%E6%BA%96%E4%BD%A0%E7%9A%84%E5%BB%A3%E5%91%8A%E6%94%B6%E8%A6%96%E7%8E%87(%E4%B8%8A).jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><br /><div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-7519095769516733286?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-6042100406527238312011-11-22T10:27:00.015+08:002011-11-23T11:55:23.520+08:00<div class="separator" style="clear: both; text-align: center;"><a href="http://event.ipeen.com.tw/2011/ipeenking/index.php" target="_blank"><img border="0" height="640" src="http://4.bp.blogspot.com/-MtzHJjRsFIU/TssTwC2sruI/AAAAAAAAAxE/10cLtNeGzcw/s640/ipeen.jpg" width="256" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-604210040652723831?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-9518067303836281582011-08-11T09:47:00.002+08:002011-11-22T11:47:33.279+08:00<div class="separator" style="clear: both; text-align: left;"><a href="http://1.bp.blogspot.com/-vW_ChAnZ0f4/TkM0oWvpiRI/AAAAAAAAAwc/UMf2bEgXALE/s1600/0810-%25E5%2589%258D%25E7%25B7%259A%25E5%25AE%25A3%25E5%2582%25B3-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="330" src="http://1.bp.blogspot.com/-vW_ChAnZ0f4/TkM0oWvpiRI/AAAAAAAAAwc/UMf2bEgXALE/s400/0810-%25E5%2589%258D%25E7%25B7%259A%25E5%25AE%25A3%25E5%2582%25B3-4.jpg" width="400" /></a></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-951806730383628158?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-82513654931282436392011-02-24T11:31:00.006+08:002011-11-22T11:48:01.730+08:00<a href="http://3.bp.blogspot.com/-FICiuyeIKqc/TYmnL8uQJAI/AAAAAAAAAvM/6iciy0ll7lk/s1600/0224-%25E6%25A0%25A1%25E5%259C%2592%25E4%25B9%258B%25E6%2598%259F12%25E5%25BC%25B7.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5587180636450333698" src="http://3.bp.blogspot.com/-FICiuyeIKqc/TYmnL8uQJAI/AAAAAAAAAvM/6iciy0ll7lk/s400/0224-%25E6%25A0%25A1%25E5%259C%2592%25E4%25B9%258B%25E6%2598%259F12%25E5%25BC%25B7.jpg" style="cursor: hand; height: 331px; width: 400px;" /></a><br />活動網址 : <a href="http://tw.nextmedia.com/csgirl/index">http://tw.nextmedia.com/csgirl/index</a><br /><br /><br />如何用眼睛投票方法 ? 校園美女影音解說 I<br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-778cd9fdca97dee8" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v10.nonxt4.googlevideo.com/videoplayback?id%3D778cd9fdca97dee8%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1333486752%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D8BF577945E9DE0791BDAF6D01025015DF61ED1F.7E4332DF6086CD0E36B49A98C7A8F5288E130565%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D778cd9fdca97dee8%26offsetms%3D5000%26itag%3Dw160%26sigh%3DYQeMZJJQDGs5jun0xt_DYjhCG9c&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v10.nonxt4.googlevideo.com/videoplayback?id%3D778cd9fdca97dee8%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1333486752%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D8BF577945E9DE0791BDAF6D01025015DF61ED1F.7E4332DF6086CD0E36B49A98C7A8F5288E130565%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D778cd9fdca97dee8%26offsetms%3D5000%26itag%3Dw160%26sigh%3DYQeMZJJQDGs5jun0xt_DYjhCG9c&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br /><br />如何用眼睛投票方法 ? 校園美女影音解說 II<br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-ca517db8083db44f" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v6.nonxt6.googlevideo.com/videoplayback?id%3Dca517db8083db44f%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1333486752%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D1E08C7AE9F1E4F2A316CA77EC19790BD1FE38FD9.93E3CF6D25FB4C5A900CBA66E9AFFCABF2AED32%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dca517db8083db44f%26offsetms%3D5000%26itag%3Dw160%26sigh%3Dh7HMYsJ8ReH4w83sAAmtHgx2IVA&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v6.nonxt6.googlevideo.com/videoplayback?id%3Dca517db8083db44f%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1333486752%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D1E08C7AE9F1E4F2A316CA77EC19790BD1FE38FD9.93E3CF6D25FB4C5A900CBA66E9AFFCABF2AED32%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dca517db8083db44f%26offsetms%3D5000%26itag%3Dw160%26sigh%3Dh7HMYsJ8ReH4w83sAAmtHgx2IVA&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-8251365493128243639?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-59118224604287061382010-10-27T14:20:00.007+08:002010-10-27T14:34:06.078+08:00洲際盃棒球賽8強、4強淘汰賽以及冠亞軍爭奪戰本週登場，華視表示，觀眾進場數與電視轉播收視表現日益踴躍，到麥當勞觀賞賽事的觀眾，在開幕戰當天突破6萬6000人次，相當於4.5座球場人數。<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/_QrZekzNT9A?fs=1&amp;hl=zh_TW"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/_QrZekzNT9A?fs=1&amp;hl=zh_TW" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br /><br />▲ 洲際盃棒球賽-全國184家麥當勞同步直播<br /><br />▼ MyTV直播賽事快報!<br /><br /><a href="http://4.bp.blogspot.com/_bGjZJ9aHuDk/TMfHLRih_sI/AAAAAAAAAuo/ySY97zRXXiE/s1600/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94MyTV%E9%BA%A5%E7%95%B6%E5%8B%9E%E9%9B%BB%E8%A6%96-%E6%94%B6%E8%A6%96%E5%BF%AB%E5%A0%B1.jpg"><img style="cursor:pointer; cursor:hand;width: 300px; height: 400px;" src="http://4.bp.blogspot.com/_bGjZJ9aHuDk/TMfHLRih_sI/AAAAAAAAAuo/ySY97zRXXiE/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94MyTV%E9%BA%A5%E7%95%B6%E5%8B%9E%E9%9B%BB%E8%A6%96-%E6%94%B6%E8%A6%96%E5%BF%AB%E5%A0%B1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5532609663748669122" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-5911822460428706138?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-24951005456235176362010-07-22T19:02:00.009+08:002010-07-22T19:42:22.673+08:00通路媒體高收視小撇步<br />影音鏡面包框,新登場!<br /><br />影音動態+靜態訊息雙策略!<br />讓觀眾看廣告;也看得到最新活動/促銷訊息!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/9zNyFkM9k70&hl=zh&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9zNyFkM9k70&hl=zh&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />利用這樣的呈現方式，除了可以將廣告影音完整播出，<br />還可以讓廣告內的促銷優惠訊息清楚地傳達給消費者！ <br /><br />p.s. <br />想執行影音鏡面包框方案?<br />或是更多創意表現? <br />請電洽前線媒體業務部02-2627-0333或07-552-2233。 <br /><br /><br /><BR><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-2495100545623517636?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-41222629011631648042010-07-15T09:28:00.003+08:002011-11-22T11:05:37.128+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/TEjwj05EuJI/AAAAAAAAAuQ/8uokvn6DwrM/s1600/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94020%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-MyTV%E4%B8%96%E8%B6%B3%E8%B3%BD%E6%94%B6%E8%A6%96%E7%8E%87%E5%89%B5%E6%96%B0%E9%AB%98.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5496907843489806482" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/TEjwj05EuJI/AAAAAAAAAuQ/8uokvn6DwrM/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94020%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-MyTV%E4%B8%96%E8%B6%B3%E8%B3%BD%E6%94%B6%E8%A6%96%E7%8E%87%E5%89%B5%E6%96%B0%E9%AB%98.jpg" style="cursor: hand; cursor: pointer; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-4122262901163164804?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-26113952427267095722010-06-01T14:19:00.002+08:002010-06-01T14:21:54.075+08:0011492台北市內湖區瑞光路548巷15號3樓<br />電話:02-2627-0333<br />傳真:02-2627-7333<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-2611395242726709572?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-45927251431995291742010-03-30T16:07:00.005+08:002011-11-22T11:09:58.435+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/S7Gxj70T_8I/AAAAAAAAAt4/nK69DDqwDNw/s1600/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94018%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-DailyDOOH%E5%A0%B1%E5%B0%8EPilotTV+Media+(Taiwan)+Audience+Measurement+.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5454335854633025474" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/S7Gxj70T_8I/AAAAAAAAAt4/nK69DDqwDNw/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94018%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-DailyDOOH%E5%A0%B1%E5%B0%8EPilotTV+Media+(Taiwan)+Audience+Measurement+.jpg" style="cursor: hand; cursor: pointer; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-4592725143199529174?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-56461719859062791822010-02-10T16:33:00.000+08:002010-02-10T16:34:29.627+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/S3JviSfMwJI/AAAAAAAAAsI/U3qhCPFhvzo/s1600-h/%E8%99%8E_A.jpg"><img id="BLOGGER_PHOTO_ID_5436530335058542738" style="WIDTH: 346px; CURSOR: hand; HEIGHT: 400px" alt="" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/S3JviSfMwJI/AAAAAAAAAsI/U3qhCPFhvzo/s400/%E8%99%8E_A.jpg" border="0" /></a><br /><div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-5646171985906279182?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-39352481496829270762010-01-11T17:45:00.003+08:002011-11-22T11:17:08.264+08:00<a href="http://3.bp.blogspot.com/_bGjZJ9aHuDk/S0rzc_vb0jI/AAAAAAAAAjw/jss1OYCMSdc/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94017%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%95%B8%E4%BD%8D%E7%9C%8B%E6%9D%BF%E5%AA%92%E9%AB%94%E6%94%B6%E8%A6%96%E9%87%8F%E6%B8%AC%E5%A4%A7%E8%BA%8D%E9%80%B2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5425416380593459762" src="http://3.bp.blogspot.com/_bGjZJ9aHuDk/S0rzc_vb0jI/AAAAAAAAAjw/jss1OYCMSdc/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94017%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%95%B8%E4%BD%8D%E7%9C%8B%E6%9D%BF%E5%AA%92%E9%AB%94%E6%94%B6%E8%A6%96%E9%87%8F%E6%B8%AC%E5%A4%A7%E8%BA%8D%E9%80%B2.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><br /><div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-3935248149682927076?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-23541455448542767822010-01-08T17:38:00.010+08:002011-11-22T11:20:31.372+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/S0b9PdCEagI/AAAAAAAAAjo/KFWiqk6WpEI/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94016%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E9%AB%98%E6%8D%B7%E8%BE%B2%E6%9B%86%E5%B9%B4%E5%A2%9E%E9%87%8F17.8%25.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5424301243147512322" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/S0b9PdCEagI/AAAAAAAAAjo/KFWiqk6WpEI/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94016%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E9%AB%98%E6%8D%B7%E8%BE%B2%E6%9B%86%E5%B9%B4%E5%A2%9E%E9%87%8F17.8%25.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><br /><div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-2354145544854276782?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-9381451223600010542010-01-08T17:37:00.004+08:002011-11-22T11:20:40.854+08:00<a href="http://3.bp.blogspot.com/_bGjZJ9aHuDk/S0b9EZHhDYI/AAAAAAAAAjg/ems4-BotQZQ/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94015%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-O-viewer%E7%AE%97%E6%BA%96%E4%BD%A0%E7%9A%84%E5%BB%A3%E5%91%8A%E6%94%B6%E8%A6%96%E7%8E%87(%E4%B8%8B).jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5424301053118057858" src="http://3.bp.blogspot.com/_bGjZJ9aHuDk/S0b9EZHhDYI/AAAAAAAAAjg/ems4-BotQZQ/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94015%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-O-viewer%E7%AE%97%E6%BA%96%E4%BD%A0%E7%9A%84%E5%BB%A3%E5%91%8A%E6%94%B6%E8%A6%96%E7%8E%87(%E4%B8%8B).jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><br /><div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-938145122360001054?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-83195478934118537842010-01-08T17:34:00.005+08:002011-11-22T11:20:13.725+08:00<a href="http://4.bp.blogspot.com/_bGjZJ9aHuDk/S0b8naD2MpI/AAAAAAAAAjQ/cqcXIgQIEVg/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200908-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%9C%89%E5%9C%96%E6%9C%89%E7%9C%9F%E7%9B%B8!+%E9%AB%98%E6%8D%B7%E9%9B%BB%E8%A6%96%E8%B6%85%E5%BC%B7%E5%90%B8%E7%9D%9B%E5%8A%9B.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5424300555154895506" src="http://4.bp.blogspot.com/_bGjZJ9aHuDk/S0b8naD2MpI/AAAAAAAAAjQ/cqcXIgQIEVg/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200908-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%9C%89%E5%9C%96%E6%9C%89%E7%9C%9F%E7%9B%B8!+%E9%AB%98%E6%8D%B7%E9%9B%BB%E8%A6%96%E8%B6%85%E5%BC%B7%E5%90%B8%E7%9D%9B%E5%8A%9B.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><br /><div><a href="http://1.bp.blogspot.com/_bGjZJ9aHuDk/S0b8dz1hznI/AAAAAAAAAjI/2wVDtmdJYHI/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200908-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%9C%89%E5%9C%96%E6%9C%89%E7%9C%9F%E7%9B%B8!+%E9%AB%98%E6%8D%B7%E9%9B%BB%E8%A6%96%E8%B6%85%E5%BC%B7%E5%90%B8%E7%9D%9B%E5%8A%9B.jpg"></a><br /><br /><div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-8319547893411853784?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-78818026607772855562009-08-25T16:35:00.005+08:002011-11-22T11:20:07.049+08:00<a href="http://4.bp.blogspot.com/_bGjZJ9aHuDk/SpOikblxg_I/AAAAAAAAAeo/2SSF4kf9fWM/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200907-03%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%95%B8%E4%BD%8D%E7%9C%8B%E6%9D%BF%E6%94%B6%E8%A6%96%E6%9C%89%E8%AD%9C%EF%BC%81%E8%A1%8C%E7%82%BA%E6%84%9F%E7%9F%A5%E5%BC%95%E6%93%8E%E8%A8%88%E7%AE%97%E6%82%A8%E7%9A%84%E5%BB%A3%E5%91%8A%E6%94%B6%E8%A6%96%E4%BA%BA%E6%BD%AE.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5373817527148315634" src="http://4.bp.blogspot.com/_bGjZJ9aHuDk/SpOikblxg_I/AAAAAAAAAeo/2SSF4kf9fWM/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200907-03%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%95%B8%E4%BD%8D%E7%9C%8B%E6%9D%BF%E6%94%B6%E8%A6%96%E6%9C%89%E8%AD%9C%EF%BC%81%E8%A1%8C%E7%82%BA%E6%84%9F%E7%9F%A5%E5%BC%95%E6%93%8E%E8%A8%88%E7%AE%97%E6%82%A8%E7%9A%84%E5%BB%A3%E5%91%8A%E6%94%B6%E8%A6%96%E4%BA%BA%E6%BD%AE.jpg" style="cursor: hand; 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height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-4434892431140228805?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-53042786582605111772009-07-21T18:50:00.007+08:002011-11-22T11:19:31.483+08:00<a href="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SmWdwS442-I/AAAAAAAAAXA/cLxwiLlIxjo/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200907-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%8A%8A%E6%89%8B%E6%A9%9F%E7%95%B6%E6%BB%91%E9%BC%A0%E7%9A%84%E4%BA%92%E5%8B%95%E6%92%87%E6%AD%A5.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5360864384484170722" src="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SmWdwS442-I/AAAAAAAAAXA/cLxwiLlIxjo/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200907-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E6%8A%8A%E6%89%8B%E6%A9%9F%E7%95%B6%E6%BB%91%E9%BC%A0%E7%9A%84%E4%BA%92%E5%8B%95%E6%92%87%E6%AD%A5.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-5304278658260511177?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-91532174040051135172009-05-18T16:45:00.024+08:002011-11-22T11:19:20.151+08:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-9a025f9330d7ce89" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v3.nonxt3.googlevideo.com/videoplayback?id%3D9a025f9330d7ce89%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1333486752%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D19359714372E8A2AAAD707AC84C7F5A8BD88355E.5D557A1FF1039F6CDB15DE3B1EED6A16AB2A0029%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D9a025f9330d7ce89%26offsetms%3D5000%26itag%3Dw160%26sigh%3Da7YtaLYnCSe6e9nUNDS6l_PFpvE&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v3.nonxt3.googlevideo.com/videoplayback?id%3D9a025f9330d7ce89%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1333486752%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D19359714372E8A2AAAD707AC84C7F5A8BD88355E.5D557A1FF1039F6CDB15DE3B1EED6A16AB2A0029%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D9a025f9330d7ce89%26offsetms%3D5000%26itag%3Dw160%26sigh%3Da7YtaLYnCSe6e9nUNDS6l_PFpvE&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br /><br />連續創造話題且收視飆高的人氣連續劇:<strong>痞子英雄!</strong> <br />眼尖的觀眾應該早猜出拍攝景點就在熱情的南台灣高雄. <br />想要進一步知道<strong>吳英雄</strong>與<strong>陳在天</strong>在高捷的拍攝蹤跡嗎? <br />搭乘捷運看高捷電視,讓我們一起探索挖掘痞子英雄的花絮秘密!<br /><br /><a href="http://3.bp.blogspot.com/_bGjZJ9aHuDk/ShEhI_7ISgI/AAAAAAAAALA/eUvcQ0OZYfo/s1600-h/%E7%97%9E%E5%AD%90%E8%8B%B1%E9%9B%84.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5337083471892859394" src="http://3.bp.blogspot.com/_bGjZJ9aHuDk/ShEhI_7ISgI/AAAAAAAAALA/eUvcQ0OZYfo/s400/%E7%97%9E%E5%AD%90%E8%8B%B1%E9%9B%84.JPG" style="cursor: hand; height: 191px; width: 400px;" /></a><br /><br />&gt;&gt;探索痞子與英雄的攝影現場<a href="http://www.krtco.com.tw/hero/index.htm" target="_blank">GO!</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-9153217404005113517?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-59572017081047764902009-05-12T13:48:00.006+08:002011-11-22T11:19:07.430+08:00<a href="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SgkN5iO_svI/AAAAAAAAAII/he9cZFzkL2k/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200905-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E5%85%A8%E5%AE%B6%E9%9B%BB%E8%A6%96%E5%A5%BD%E8%B3%BC%E5%8A%9B-%E6%8F%90%E9%86%92%E4%BD%A0%E7%9A%84%E5%93%81%E7%89%8C%E5%95%86%E5%93%81,%E5%BB%B6%E9%95%B7%E4%BD%A0%E7%9A%84%E5%BB%A3%E5%91%8A%E6%B3%A2%E6%AE%B5.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334810515690468082" src="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SgkN5iO_svI/AAAAAAAAAII/he9cZFzkL2k/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200905-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E5%85%A8%E5%AE%B6%E9%9B%BB%E8%A6%96%E5%A5%BD%E8%B3%BC%E5%8A%9B-%E6%8F%90%E9%86%92%E4%BD%A0%E7%9A%84%E5%93%81%E7%89%8C%E5%95%86%E5%93%81,%E5%BB%B6%E9%95%B7%E4%BD%A0%E7%9A%84%E5%BB%A3%E5%91%8A%E6%B3%A2%E6%AE%B5.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-5957201708104776490?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-78854649912536088122009-04-27T17:32:00.012+08:002011-11-22T11:18:53.110+08:00<a href="http://4.bp.blogspot.com/_bGjZJ9aHuDk/Sgk0dv2-UWI/AAAAAAAAAIQ/mfNL83ptwQc/s1600-h/%E9%AB%98%E6%8D%B7%E7%85%A7%E7%89%87.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334852919264956770" src="http://4.bp.blogspot.com/_bGjZJ9aHuDk/Sgk0dv2-UWI/AAAAAAAAAIQ/mfNL83ptwQc/s400/%E9%AB%98%E6%8D%B7%E7%85%A7%E7%89%87.jpg" style="cursor: hand; cursor: pointer; height: 260px; width: 400px;" /></a><br /><br /><br />高雄捷運除了提供市民便捷舒適的大眾運輸服務外，特別與中華電信及奇菱科技(CHILIN)合作，在高雄捷運37個車站穿堂層及月台層候車區，共裝設300部42吋彩色液晶螢幕，提供多媒體資訊服務，高捷電視可為您獨家設計:<strong>捷運行車資訊、高雄市公車動態資訊、即時新聞、股市財經、天氣預報、運動賽事、電影預告、流行音樂、星座運勢、工商廣告</strong>等全方位生活資訊。<br /><br />從進入捷運車站開始，各車站相關的觀光旅遊、消費購物、地方美食、展覽活動等資訊，將帶給您一連串視覺與聽覺的服務。<br /><br />想知道更多訊息?<br />&gt;&gt;<a href="http://www.krtco.com.tw/develop/develop-1_6.aspx" target="_blank">前往查詢</a> <br /><br />或速播專線:02-2545-0636 或 07-552-2233<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-7885464991253608812?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-14683588316544729212009-04-01T11:31:00.006+08:002011-11-22T11:18:32.970+08:00<a href="http://3.bp.blogspot.com/_bGjZJ9aHuDk/SdLgL95vWRI/AAAAAAAAAIA/PNGA7m2UXt8/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200904-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E4%BA%BA%E8%87%89%E6%8B%BF%E4%BE%86%E8%A8%88%E7%AE%97%E6%94%B6%E8%A6%96%E7%8E%87!.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5319560606077901074" src="http://3.bp.blogspot.com/_bGjZJ9aHuDk/SdLgL95vWRI/AAAAAAAAAIA/PNGA7m2UXt8/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200904-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E4%BA%BA%E8%87%89%E6%8B%BF%E4%BE%86%E8%A8%88%E7%AE%97%E6%94%B6%E8%A6%96%E7%8E%87!.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-1468358831654472921?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-51069910771067824172009-04-01T09:35:00.006+08:002011-11-22T11:18:15.899+08:00<a href="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SdLf-H7IYSI/AAAAAAAAAH4/K_jqg9_j6nI/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-04%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97%E5%AA%92%E9%AB%94%E6%8E%A5%E8%A7%B8%E7%8E%87%E5%83%85%E6%AC%A1%E9%9B%BB%E8%A6%96!.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5319560368249921826" src="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SdLf-H7IYSI/AAAAAAAAAH4/K_jqg9_j6nI/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-04%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97%E5%AA%92%E9%AB%94%E6%8E%A5%E8%A7%B8%E7%8E%87%E5%83%85%E6%AC%A1%E9%9B%BB%E8%A6%96!.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-5106991077106782417?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-574115093977990142009-04-01T09:21:00.004+08:002011-11-22T11:17:54.408+08:00<strong>店內數位行銷 化衝動為行動 </strong><br /><br />根據調查有85％的顧客，消費決策是在進入店內後才臨時決定。因此，如果能在他們前往收銀台前順利創造消費慾望，讓「衝動購買」與「順便消費」的想法持續發酵，那麼「店內行銷」手法就成功了一半。<br /><br />接著，最重要的就是布下數位行銷的天羅地網：一部部聲光效果佳的大型電視螢幕，不斷出現在顧客時常徘徊的動線上，並時時播放著折扣誘人的商品訊息，「化衝動為行動」的「店內數位行銷」就此大功告成。這樣的過程絕對不是行銷公司模擬消費者購物的沙盤推演，而是每日不斷在全球零售市場上演的成功戲碼。<br /><br />過去發放DM、海報與傳單的傳統行銷方式，不但費時費力，而且資訊更新速度早已跟不上顧客變幻莫測的消費需求，而具有高度靈活性的數位媒體，因此一躍成為零售業的行銷新寵兒。根據統計，動態媒體對於消費者的吸引力，就高出靜態媒體5至10倍之多，而且採用店內數位行銷方式時，顧客的消費意願將成功增加三成左右。<br /><br />文章來源:卓越雜誌,第276期 <a href="http://www.ecf.com.tw/OldMg_Detail.php?om_id=275">前往閱讀</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-57411509397799014?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-52139588785247994772009-03-31T11:57:00.004+08:002011-11-22T11:17:39.291+08:00<a href="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SdGVBk5PakI/AAAAAAAAAHo/BC6cICkuvso/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-03%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E5%96%84%E7%94%A8%E9%97%9C%E9%80%A3%E7%AD%96%E7%95%A5%EF%BC%8C%E7%94%A2%E5%93%81%E5%A4%A7%E7%86%B1%E9%8A%B7%EF%BC%81.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5319196489217436226" src="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SdGVBk5PakI/AAAAAAAAAHo/BC6cICkuvso/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-03%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E5%96%84%E7%94%A8%E9%97%9C%E9%80%A3%E7%AD%96%E7%95%A5%EF%BC%8C%E7%94%A2%E5%93%81%E5%A4%A7%E7%86%B1%E9%8A%B7%EF%BC%81.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-5213958878524799477?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-87723190800559687402009-03-31T11:45:00.009+08:002011-11-22T11:17:24.722+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SdGSOw1HHeI/AAAAAAAAAHc/woTnMp7bpBg/s1600-h/%E7%BE%85%E5%BF%97%E7%A5%A5%E9%A0%90%E8%B3%BC%E7%A0%B4%E8%90%AC%E5%89%B5%E6%96%B0%E6%A9%9F.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5319193417224756706" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SdGSOw1HHeI/AAAAAAAAAHc/woTnMp7bpBg/s400/%E7%BE%85%E5%BF%97%E7%A5%A5%E9%A0%90%E8%B3%BC%E7%A0%B4%E8%90%AC%E5%89%B5%E6%96%B0%E6%A9%9F.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-8772319080055968740?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-18210023438407657252009-03-30T16:36:00.010+08:002011-11-22T11:22:49.521+08:00資深顧問伊果（Mathew Egol）在策略與商業期刊(Strategy+Business)指出，店內廣告受到重視有幾個原因： <br /><br />首先，它改變了行銷人員與顧客互動的方式。一般顧客都是在逛街購物時才決定要買什麼的。店內廣告讓行銷人員在顧客購物的「第一關鍵時刻」(first moment of truth)攔住顧客，讓他們掏錢出來。 <br /><br />此外，店內廣告提高其他行銷活動的效果，因為它對顧客是一種提醒。譬如，顧客很容易忘記在雜誌或電視廣告上看過奧運體操選手廣告的除臭劑，在店內螢幕上再次看到時，很容易觸動顧客採取行動。<br /><br />文章來源：EMBA雜誌第270期（2009年2月出版）<a href="http://www.emba.com.tw/ShowArticleCon.asp?artid=7181">前往閱讀</a><br /><br />準備好讓您的產品熱銷了嗎?<br /><strong>02-2545-0636</strong><br /><br />.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-1821002343840765725?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-28413509049918088512009-03-30T16:21:00.005+08:002011-11-22T11:22:57.009+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SdCBQG-nITI/AAAAAAAAAHM/ynTh18XHHN8/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-02%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E4%BD%A0%EF%BC%8C%E8%A8%98%E5%BE%97%E6%98%A8%E6%99%9A%E7%9C%8B%E7%9A%84%E9%9B%BB%E8%A6%96%E5%BB%A3%E5%91%8A%E5%97%8E.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5318893273675669810" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SdCBQG-nITI/AAAAAAAAAHM/ynTh18XHHN8/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-02%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-%E4%BD%A0%EF%BC%8C%E8%A8%98%E5%BE%97%E6%98%A8%E6%99%9A%E7%9C%8B%E7%9A%84%E9%9B%BB%E8%A6%96%E5%BB%A3%E5%91%8A%E5%97%8E.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-2841350904991808851?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-51774228627135915252009-03-30T16:18:00.005+08:002011-11-22T11:23:04.711+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SdCAup7RhWI/AAAAAAAAAHE/LY4GO3L4o9Q/s1600-h/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-68%25%E7%9A%84%E6%B6%88%E8%B2%BB%E8%80%85%E6%9C%83%E5%9B%A0%E5%BA%97%E5%85%A7%E5%BB%A3%E5%91%8A%E5%BD%B1%E9%9F%BF%E8%B3%BC%E8%B2%B7%E6%B1%BA%E7%AD%96.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5318892698941359458" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SdCAup7RhWI/AAAAAAAAAHE/LY4GO3L4o9Q/s400/%E5%89%8D%E7%B7%9A%E5%AA%92%E9%AB%94200903-01%E6%9C%9F%E9%9B%BB%E5%AD%90%E5%A0%B1-68%25%E7%9A%84%E6%B6%88%E8%B2%BB%E8%80%85%E6%9C%83%E5%9B%A0%E5%BA%97%E5%85%A7%E5%BB%A3%E5%91%8A%E5%BD%B1%E9%9F%BF%E8%B3%BC%E8%B2%B7%E6%B1%BA%E7%AD%96.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-5177422862713591525?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-20363049418553925632009-01-22T10:34:00.017+08:002011-11-22T11:23:38.620+08:00<a href="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SXfeUJIrYPI/AAAAAAAAAGs/gr1XYXot2WE/s1600-h/%E5%A4%A7%E8%B2%93%E7%86%8A%E5%87%BA%E6%B2%92%E5%85%A8%E5%AE%B6%E8%88%87%E9%AB%98%E6%8D%B7.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5293944324628373746" src="http://1.bp.blogspot.com/_bGjZJ9aHuDk/SXfeUJIrYPI/AAAAAAAAAGs/gr1XYXot2WE/s400/%E5%A4%A7%E8%B2%93%E7%86%8A%E5%87%BA%E6%B2%92%E5%85%A8%E5%AE%B6%E8%88%87%E9%AB%98%E6%8D%B7.jpg" style="cursor: hand; height: 400px; width: 300px;" /></a> <br /><br />前往&lt;<a href="http://panda-pilottv.blogspot.com/">就是愛大貓熊</a>&gt;網站 <br /><br />.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-2036304941855392563?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-1186081608500050382009-01-15T17:01:00.017+08:002011-11-22T11:23:59.595+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SW8GNxb1npI/AAAAAAAAAEQ/n3pJv0GeLcI/s1600-h/%E5%9C%96%E7%89%871.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5291454920861785746" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SW8GNxb1npI/AAAAAAAAAEQ/n3pJv0GeLcI/s320/%E5%9C%96%E7%89%871.png" style="cursor: hand; cursor: pointer; height: 226px; width: 320px;" /></a><br /><br /><br />前線媒體擁有全台密度最高的便利商店數位看板，把超過1,500家全家便利商店的數位看板通通串連起來，完整且綿密的深入台灣北、中、南、東四大區域的大街小巷，天天超過20小時將資訊傳遞給民眾，不論清晨、中午、晚間、深夜，將您的廣告訊息高密度的傳達溝通…<br /><br /><strong>媒體地點：</strong>台灣本島全家便利商店1,500家店大串連。<br /><br /><strong>媒體環境：</strong>僅次於電視廣告，便利商店媒體擁有超高的人潮量接觸度，輕鬆的將廣告訊息傳達給消費者，突破商店內POP圖卡展現方式，創造顯著銷售量。<br /><br /><strong>媒體介面：</strong>奇美-奇菱科技工業級LCD面板。<br /><br /><strong>媒體規格：</strong>32吋。<br /><br /><strong>媒體數量：</strong>全家便利商店內、外看板共3,000台。<br /><br /><strong>媒體時段：</strong>06：00~02：00，每天播送20小時（可有6時段指定）。<br /><br /><strong>目標族群：</strong>消費族群依時段別可接觸不同對象，主要為上班族、學生、家庭主婦、夜貓族等。每天入店內消費人潮可達230萬人次，每月累積人潮可突破6,500萬人次。<br /><br /><br /><span>.</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-118608160850005038?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-23822905470771174102008-12-18T17:06:00.028+08:002011-11-22T11:22:13.559+08:00<a href="http://3.bp.blogspot.com/_bGjZJ9aHuDk/SUoWwfPhL9I/AAAAAAAAAD4/Qec6GYEcSd0/s1600-h/DSC00105.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5281058535321448402" src="http://3.bp.blogspot.com/_bGjZJ9aHuDk/SUoWwfPhL9I/AAAAAAAAAD4/Qec6GYEcSd0/s320/DSC00105.jpg" style="cursor: hand; cursor: pointer; height: 320px; width: 240px;" /></a><br /><br />高雄捷運站多了新地標:2008全台最大耶誕樹!<br /><br />紅線R9站於12/12舉行點燈儀式….<br />根據高捷統計,當天站內人潮創新高, 直逼萬人湧進中央公園R9站... <br />高捷首度與企業夥伴異業結盟,共同贊助國境之南最高的流行時尚紫色耶誕樹 <br />前線媒體更積極扮演捷運站內LCD液晶螢幕廣告的角色 <br />365天,天天無間斷的傳遞各類商品訊息與活動 <br />提供更多元且舒適的搭乘環境! <br /><br />你能想像20米高的耶誕樹有多高嗎? <br />歡迎搭乘高捷到R9站,親眼目睹今年全台最大的耶誕樹吧! <br /><br /><br />★<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-2382290547077117410?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-43090745493392198572008-12-01T14:36:00.013+08:002011-11-22T11:21:39.622+08:00Q：搭乘高捷的男生多還是女生多？他們的工作狀況又是如何呢？<br /><br /><a href="http://4.bp.blogspot.com/_bGjZJ9aHuDk/STOHS4z7tcI/AAAAAAAAADY/5_WsWoiLAAs/s1600-h/%E9%AB%98%E6%8D%B7%E4%BA%BA%E6%BD%AEDNA-2.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5274708347138586050" src="http://4.bp.blogspot.com/_bGjZJ9aHuDk/STOHS4z7tcI/AAAAAAAAADY/5_WsWoiLAAs/s320/%E9%AB%98%E6%8D%B7%E4%BA%BA%E6%BD%AEDNA-2.JPG" style="cursor: hand; cursor: pointer; height: 320px; width: 309px;" /></a><br /><br /><br />統計數據來源: Neilsen 08'媒體大調查<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-4309074549339219857?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-6403616891668832912008-12-01T11:17:00.025+08:002011-11-22T11:21:22.708+08:00高雄捷運開通至今，已突破25,000,000乘車人次！<br /><strong>Q:</strong>你知道都是誰在搭乘嗎？這些主要乘客的搭乘頻次又如何呢？<br /><br />答案請反白下列兩行<br />A:<span>(1)15歲~34歲最常搭乘...</span><br />A:<span>(2)其中,每天搭乘者近40%</span><br /><br /><a href="http://4.bp.blogspot.com/_bGjZJ9aHuDk/STNcWxenKyI/AAAAAAAAADQ/ELUHFnONATM/s1600-h/%25E5%2587%25BA%25E7%2589%2588%25E7%2589%25A91.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5274661134889593634" src="http://4.bp.blogspot.com/_bGjZJ9aHuDk/STNcWxenKyI/AAAAAAAAADQ/ELUHFnONATM/s320/%25E5%2587%25BA%25E7%2589%2588%25E7%2589%25A91.jpg" style="cursor: hand; cursor: pointer; height: 320px; width: 255px;" /></a><br /><br />統計數據來源: Neilsen 08'媒體大調查+智策市場研究2008.8<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-640361689166883291?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-6865757277527795212008-10-14T16:57:00.012+08:002011-11-22T11:21:09.277+08:00你可能不知道：在台灣地區，便利商店(CVS)的密度位居世界之冠；超過857萬人天天去便利商店；平均每1秒鐘至少就有27個人在全家便利商店完成消費或繳費！該現象顯示了近年來便利商店越來越滲透你我的生活，使得我們去便利商店的頻率越來越高，對便利商店的依賴也越來越增加。<br /><br />從消費者踏出家門到便利商店伸手拿起商品的過程中，所接觸媒體最具影響力的媒體為何？哪個媒體具有便利商店銷售「臨門一腳」的提醒與催促效果，並且扮演著改變消費者購買行為的關鍵？想刊播便利商店數位看板，廣告窗口就我一個：前線媒體！<br /><br /><br />想知道更多？<br />請電洽<br />02-2545-0636<br />07-552-2233<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-686575727752779521?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.comtag:blogger.com,1999:blog-7574933145534988968.post-41381550476953365382008-10-08T11:09:00.009+08:002011-11-22T11:20:56.416+08:00<a href="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SOwkiwfQerI/AAAAAAAAACc/l5jyQBOoIQg/s1600-h/%E6%8E%A5%E8%A7%B8%E7%8E%87.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5254615044784683698" src="http://2.bp.blogspot.com/_bGjZJ9aHuDk/SOwkiwfQerI/AAAAAAAAACc/l5jyQBOoIQg/s320/%E6%8E%A5%E8%A7%B8%E7%8E%87.jpg" style="cursor: hand; cursor: pointer;" /></a><br /><br />我們每天似乎離不開電視機，它仍是接觸率最高的媒體；然而聰明的廣告主應該不難發現，一天之中消費者進出便利商店(CVS)數次，以週為單位計算，進出便利商店的頻次更是高於其他實體通路，其實以便利商店通路來看，可以就說是一個「媒體」，並且每日影響著您的生活，左右了消費者的購物選擇。圖中媒體接觸率可以發現，「便利商店」通路的接觸率已超過ㄧ般媒體，僅次於電視！正因如此媒體投資組合比例,正悄悄改變…<br /><br />統計數據來源: Neilsen 08'媒體大調查<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7574933145534988968-4138155047695336538?l=pilottv.blogspot.com' alt='' /></div>PilotTVhttp://www.blogger.com/profile/10564242260501209596noreply@blogger.com